What is Google AdWords Advertising?
Google AdWords allows anyone to run targeted advertising on the Google search engine. Google AdWords ads are the links that get displayed in the right hand column of a Google search results page. Additionally, Google runs “Sponsored Links” at the very top of the page before the search results. These dominant ads are displayed in a light coloured box along the top of the page.
AdWords Management runs all ads directly on Google.com.au to get your business advertised on Google Australia.
Google is the largest search engine in the world! With 80% of all internet users using Google, and with a unique audience of 9.6 million people, it is by far the largest and most popular search engine in Australia.
When a visitor on Google types a keyword that is related to your business and location, your advertisement will appear on the top or right hand side of the search result for your key terms.
Upon subscribing to AdWords Management, you will be given an account manager who will work directly with you to maximize the exposure your business receives on Google, within your daily budget, giving you that extra edge over your competitors. Your account manager will pay particular attention to many factors, including what differentiates you from your competitors; the geographic locations you service (as geographic targeting is a tool available to better target prospects); where your customers typically come from and how they search for your business.
Benefits of Google AdWords
- Highly targeted leads – people are actively searching for your products and services
- Quick and easy – once your campaign is setup, there is almost an instantaneous implementation on the search engine.
- Pay per click – you only pay when someone actually goes onto your website. There is also no minimum bid.
- Flexibility – unlike print media, a digital medium provides the flexibility to quickly adjust your marketing campaign. This could be used if your current marketing campaign is proving ineffective or if your wish to push a new product line or service. AdWords also offers the flexibilityto pause or stop your campaign at any time.